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Your Local La Crosse Independent Insurance Agency

Preferred Insurance Agency specializes in auto, home, flood, business, and life insurance.

Licensed in Wisconsin, Minnesota, and Iowa

Based in La Crosse, Wisconsin, Preferred Insurance Agency is an independent insurance agency offering auto, home, flood, business, and life insurance. We are licensed in Wisconsin, Minnesota, and Iowa.

Our agents are dedicated and pride themselves on providing our customers with excellent customer service. Our reviews speak to themselves regarding our customer service, with us having over 130 reviews on Google.

Stop by our office or give us a call (608) 881-6566 and see how we can help you get the coverage you need.

Read what satisfied customers have said about Preferred Insurance Agency.
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Find Out How Much You Can Save Today

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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection possible at the best rate.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your homeowner policy today.
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Flood Insurance

Flood Insurance

A flood insurance policy also reimburses you for the work that you and other family members did to sandbag your homes, move furniture and remove debris.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about your insurance needs. Let us find the best coverage at the best rates for your business.
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Recent News & Updates

Independent vs. Captive Insurance Agencies: What’s the Difference?

Posted: April 21, 2025

At Preferred Insurance Agency here in La Crosse, we often hear a version of this question: What exactly is an independent insurance agency, and how is it different from a captive one? Let’s clear it up. Captive Agencies: Tied to One Company A captive insurance agency works for one insurance company. Think of brands like State Farm, Allstate, or American Family. Their agents sell only...

Understanding Wisconsin's Auto Insurance Liability Limits: A Guide by Preferred Insurance Agency

Posted: April 16, 2025

Navigating the world of auto insurance can be complex, but understanding your state's requirements is crucial. In Wisconsin, specific liability limits are mandated to ensure that drivers are financially responsible in the event of an accident. At Preferred Insurance Agency, we're committed to helping you comprehend these requirements and make informed decisions about your coverage.​ Wisconsin's Minimum Auto Insurance Requirements Wisconsin law stipulates that all...

Why Medicare Planning Matters — And How Preferred Insurance Agency Can Help

Posted: April 14, 2025

If you’re approaching 65 or already enrolled in Medicare, you’ve probably noticed: Medicare isn’t simple. Between Parts A, B, C, D, supplemental plans, enrollment windows, and penalties, it’s easy to get overwhelmed. That’s where we come in. At Preferred Insurance Agency in La Crosse, WI, Medicare planning isn’t just a service — it’s a priority. We help you make sense of the options, avoid costly...

Understanding Non-Owner SR-22 Insurance in La Crosse, Wisconsin

Posted: April 9, 2025

If you're a driver in La Crosse, Wisconsin, who doesn't own a vehicle but needs to meet SR-22 requirements, understanding non-owner SR-22 insurance is crucial. At Preferred Insurance Agency, we're here to guide you through this process and help you secure the coverage you need. What Is Non-Owner SR-22 Insurance? Non-owner SR-22 insurance provides liability coverage for individuals who drive but don't own a car....