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Your Local La Crosse Independent Insurance Agency

Preferred Insurance Agency specializes in auto, home, flood, business, and life insurance.

Licensed in Wisconsin, Minnesota, and Iowa

Based in La Crosse, Wisconsin, Preferred Insurance Agency is an independent insurance agency offering auto, home, flood, business, and life insurance. We are licensed in Wisconsin, Minnesota, and Iowa.

Our agents are dedicated and pride themselves on providing our customers with excellent customer service. Our reviews speak to themselves regarding our customer service, with us having over 130 reviews on Google.

Stop by our office or give us a call (608) 881-6566 and see how we can help you get the coverage you need.
Read what satisfied customers have said about Preferred Insurance Agency.
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Find Out How Much You Can Save Today

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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection possible at the best rate.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your homeowner policy today.
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Flood Insurance

Flood Insurance

A flood insurance policy also reimburses you for the work that you and other family members did to sandbag your homes, move furniture and remove debris.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about your insurance needs. Let us find the best coverage at the best rates for your business.
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Recent News & Updates

 Preferred Insurance Agency, Now in Black River Falls, WI

Posted: May 23, 2022

Purchasing a new car, new home, motorcycle, rental home, or even a boat can be exciting but you'll also want to make sure you're covered and protected from unexpected calamities and accidents with a quality and complete insurance policy. That's where we come in. Our experienced agents at Preferred Insurance agency know how important this is and we can help you navigate the unfamiliar and...

Is Home Insurance the Same as Homeowners Insurance?

Posted: March 22, 2022

To some, it might seem like an obvious question, but a common question many ask us at Preferred Insurance Agency is, "Are Home Insurance and Homeowners Insurance the same thing?" Read on to find the answer. What Is Homeowners Insurance? Many people wonder, "Is there a difference between a home insurance policy and homeowners insurance policy?" Well, there are no differences, but people use these...

Quick Guide to Common Winter Home Insurance Claims

Posted: February 25, 2022

Winter cold temperatures and harsh storms can lead to power outages and burst pipes. You may be grateful for home insurance, where you can make claims when these accidents happen. However, did you know that its claims can raise your overall next year’s premiums? Being aware of the top five winter homeowners insurance claims can help prevent such damage and consequent repair bills. The most...

The 5 Types of Auto Insurance Coverage

Posted: January 6, 2022

After so many sacrifices, budget planning, and savings, you’ve finally managed to invest in your dream car. The dream car that’s been the apple of your eye for years will now finally be in your garage. But along with that investment comes the lingering fear of the risk of something happening to your car. You want to protect your vehicle against possible theft or damage...