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Your Local La Crosse Independent Insurance Agency

Preferred Insurance Agency specializes in auto, home, flood, business, and life insurance.

Licensed in Wisconsin, Minnesota, and Iowa

Based in La Crosse, Wisconsin, Preferred Insurance Agency is an independent insurance agency offering auto, home, flood, business, and life insurance. We are licensed in Wisconsin, Minnesota, and Iowa.

Our agents are dedicated and pride themselves on providing our customers with excellent customer service. Our reviews speak to themselves regarding our customer service, with us having over 130 reviews on Google.

Stop by our office or give us a call (608) 881-6566 and see how we can help you get the coverage you need.

Read what satisfied customers have said about Preferred Insurance Agency.
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Find Out How Much You Can Save Today

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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection possible at the best rate.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your homeowner policy today.
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Flood Insurance

Flood Insurance

A flood insurance policy also reimburses you for the work that you and other family members did to sandbag your homes, move furniture and remove debris.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about your insurance needs. Let us find the best coverage at the best rates for your business.
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Recent News & Updates

Now Offering Health Insurance – Including Medicare Plans – at Preferred Insurance in La Crosse

Posted: June 23, 2025

If you're turning 65, already on Medicare, or helping a loved one navigate health coverage, you're not alone. The options can feel overwhelming. At Preferred Insurance, we’re here to simplify it. We’re proud to announce that we now offer health insurance – including Medicare Advantage, Supplement (Medigap), and Part D Prescription Drug Plans – right here in La Crosse. Meet Your Local Medicare Expert: Scott...

Why La Crosse Locals Trust Preferred Insurance Agency—And Why You Should Too

Posted: June 19, 2025

When it comes to protecting your car, home, or business, you don’t want to gamble on just any insurance agency. You want a team that’s proven, trusted, and easy to work with. At Preferred Insurance Agency in La Crosse, that’s exactly what you get—just ask the people who’ve been here before you. 4.9 Stars, Hundreds of Reasons We’re proud to hold a 4.92 average rating...

Don’t Miss Open Enrollment: Why La Crosse Residents Should Use a Local Agency for Health Insurance

Posted: June 17, 2025

The health insurance open enrollment period is here, and if you live in La Crosse, WI, now’s the time to make sure you're covered. Whether you're signing up for the first time or looking to switch plans, getting help from a local agency like Preferred Insurance Agency can make all the difference — especially if you're considering trusted providers like Quartz Health Insurance. What Is...

Got a Teen Driver? Here's What You Need to Know About Car Insurance

Posted: June 9, 2025

Adding a teen driver to your auto insurance policy isn’t just a milestone—it’s a financial reality check. Teen drivers are considered high risk, which means higher premiums. But with the right steps and the right insurer, you can keep costs in check while protecting your family on the road. Step 1: Don’t Wait—Notify Your Insurer Early The moment your teen gets their learner’s permit, let...