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Your Local La Crosse Independent Insurance Agency

Preferred Insurance Agency specializes in auto, home, flood, business, and life insurance.

Licensed in Wisconsin, Minnesota, and Iowa

Based in La Crosse, Wisconsin, Preferred Insurance Agency is an independent insurance agency offering auto, home, flood, business, and life insurance. We are licensed in Wisconsin, Minnesota, and Iowa.

Our agents are dedicated and pride themselves on providing our customers with excellent customer service. Our reviews speak to themselves regarding our customer service, with us having over 130 reviews on Google.

Stop by our office or give us a call (608) 881-6566 and see how we can help you get the coverage you need.

Read what satisfied customers have said about Preferred Insurance Agency.
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Find Out How Much You Can Save Today

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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection possible at the best rate.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your homeowner policy today.
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Flood Insurance

Flood Insurance

A flood insurance policy also reimburses you for the work that you and other family members did to sandbag your homes, move furniture and remove debris.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about your insurance needs. Let us find the best coverage at the best rates for your business.
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Recent News & Updates

🦌 Deer Season in Wisconsin: What Drivers in La Crosse Need to Know About Car Accidents & Insurance

Posted: December 1, 2025

As deer season kicks into high gear across La Crosse, WI, we always see one thing spike this time of year—car vs. deer accidents. If you drive anywhere near Highway 16, County B, Holmen, Onalaska, West Salem, or the rural roads around Vernon & Jackson County, you know exactly what we’re talking about. At Preferred Insurance Agency, we help local drivers every single week with...

Understanding Medicare Advantage Plans – And How You Can Get Same-Day Appointments at Preferred Insurance Agency in La Crosse, WI

Posted: November 16, 2025

When you’re turning 65 (or already there) or getting ready for Medicare eligibility, navigating your health-insurance options can feel complex. This blog walks you through: what a Medicare Advantage plan is, why many Wisconsinites choose one, how to evaluate whether it’s right for you, and how Preferred Insurance Agency makes things easy—including same-day appointments to get you covered. What is a Medicare Advantage Plan? A...

🌊 Private Flood Insurance in La Crosse, WI — A Better Option When FEMA Says “No”

Posted: November 3, 2025

If you’ve ever tried to get a flood insurance quote through FEMA’s National Flood Insurance Program (NFIP), you know how frustrating it can be — long wait times, limited coverage, and strict eligibility rules. The good news? Preferred Insurance Agency in La Crosse, WI offers private flood insurance that can help homeowners, lenders, and realtors when FEMA coverage isn’t available or doesn’t make sense. 💧...

🚗 Progressive Claims: Fast, Easy, and Local Support When You Need It Most

Posted: October 21, 2025

At Preferred Insurance Agency, we know that filing an insurance claim isn’t something anyone looks forward to — but when the unexpected happens, it’s good to know you’re covered by a company that makes the process simple and stress-free. That’s exactly why so many of our La Crosse-area customers trust Progressive Insurance for their home and auto coverage. 🕒 24/7 Claims Support — Anytime, Anywhere...