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Your Local La Crosse Independent Insurance Agency

Preferred Insurance Agency specializes in auto, home, flood, business, and life insurance.

Licensed in Wisconsin, Minnesota, and Iowa

Based in La Crosse, Wisconsin, Preferred Insurance Agency is an independent insurance agency offering auto, home, flood, business, and life insurance. We are licensed in Wisconsin, Minnesota, and Iowa.

Our agents are dedicated and pride themselves on providing our customers with excellent customer service. Our reviews speak to themselves regarding our customer service, with us having over 130 reviews on Google.

Stop by our office or give us a call (608) 881-6566 and see how we can help you get the coverage you need.

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Recent News & Updates

Why La Crosse Locals Trust Preferred Insurance Agency—And Why You Should Too

When it comes to protecting your car, home, or business, you don’t want to gamble on just any insurance agency. You want a team that’s proven, trusted, and easy to work with. At Preferred Insurance Agency in La Crosse, that’s exactly what you get—just ask the people who’ve been here before you. 4.9 Stars, Hundreds of Reasons We’re proud to hold a 4.92 average rating...

Don’t Miss Open Enrollment: Why La Crosse Residents Should Use a Local Agency for Health Insurance

The health insurance open enrollment period is here, and if you live in La Crosse, WI, now’s the time to make sure you're covered. Whether you're signing up for the first time or looking to switch plans, getting help from a local agency like Preferred Insurance Agency can make all the difference — especially if you're considering trusted providers like Quartz Health Insurance. What Is...

Got a Teen Driver? Here's What You Need to Know About Car Insurance

Adding a teen driver to your auto insurance policy isn’t just a milestone—it’s a financial reality check. Teen drivers are considered high risk, which means higher premiums. But with the right steps and the right insurer, you can keep costs in check while protecting your family on the road. Step 1: Don’t Wait—Notify Your Insurer Early The moment your teen gets their learner’s permit, let...

Hail Happens: How to Protect Your Vehicle in La Crosse, WI

Living in La Crosse, we know summer storms can roll in fast—and bring hail with them. That sudden “ping-ping-ping” sound isn’t music to anyone’s ears when it’s bouncing off your car. At Preferred Insurance, we want you to be ready before the storm hits and know what to do if your vehicle ends up on the wrong side of Mother Nature. Best Practices to Avoid...