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Your Local La Crosse Independent Insurance Agency

Preferred Insurance Agency specializes in auto, home, flood, business, and life insurance.

Licensed in Wisconsin, Minnesota, and Iowa

Based in La Crosse, Wisconsin, Preferred Insurance Agency is an independent insurance agency offering auto, home, flood, business, and life insurance. We are licensed in Wisconsin, Minnesota, and Iowa.

Our agents are dedicated and pride themselves on providing our customers with excellent customer service. Our reviews speak to themselves regarding our customer service, with us having over 130 reviews on Google.

Stop by our office or give us a call (608) 881-6566 and see how we can help you get the coverage you need.

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Recent News & Updates

Looking for a Local Progressive Agent in La Crosse? Preferred Insurance Is Your Platinum Choice

When it comes to insurance, you want more than a good price — you want a partner who knows you, your neighborhood, and what matters most. That’s where Preferred Insurance Agency comes in. We’re not just your local option — we’re a Progressive Platinum Agency, an elite status awarded to top-performing agents across the country. And we’re right here in downtown La Crosse, WI. Why...

Why Preferred Insurance Can Get You Discounted Auto Insurance Rates in Wisconsin

If you're driving in Wisconsin, there’s a good chance you’re paying more than you need to for auto insurance. That’s where we come in. At Preferred Insurance Agency in La Crosse, we specialize in helping Wisconsin drivers save money on car insurance—without cutting coverage. Here’s why we can consistently deliver lower rates than most: 1. We’re an Independent Agency—Not Tied to One Company We’re not...

Now Offering Health Insurance – Including Medicare Plans – at Preferred Insurance in La Crosse

If you're turning 65, already on Medicare, or helping a loved one navigate health coverage, you're not alone. The options can feel overwhelming. At Preferred Insurance, we’re here to simplify it. We’re proud to announce that we now offer health insurance – including Medicare Advantage, Supplement (Medigap), and Part D Prescription Drug Plans – right here in La Crosse. Meet Your Local Medicare Expert: Scott...

Why La Crosse Locals Trust Preferred Insurance Agency—And Why You Should Too

When it comes to protecting your car, home, or business, you don’t want to gamble on just any insurance agency. You want a team that’s proven, trusted, and easy to work with. At Preferred Insurance Agency in La Crosse, that’s exactly what you get—just ask the people who’ve been here before you. 4.9 Stars, Hundreds of Reasons We’re proud to hold a 4.92 average rating...