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Your Local La Crosse Independent Insurance Agency

Preferred Insurance Agency specializes in auto, home, flood, business, and life insurance.

Licensed in Wisconsin, Minnesota, and Iowa

Based in La Crosse, Wisconsin, Preferred Insurance Agency is an independent insurance agency offering auto, home, flood, business, and life insurance. We are licensed in Wisconsin, Minnesota, and Iowa.

Our agents are dedicated and pride themselves on providing our customers with excellent customer service. Our reviews speak to themselves regarding our customer service, with us having over 130 reviews on Google.

Stop by our office or give us a call (608) 881-6566 and see how we can help you get the coverage you need.

Read what satisfied customers have said about Preferred Insurance Agency.
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Find Out How Much You Can Save Today

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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection possible at the best rate.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your homeowner policy today.
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Flood Insurance

Flood Insurance

A flood insurance policy also reimburses you for the work that you and other family members did to sandbag your homes, move furniture and remove debris.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about your insurance needs. Let us find the best coverage at the best rates for your business.
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Recent News & Updates

Liability-Only vs. Full Coverage Auto Insurance: Which One is Right for You?

Posted: March 10, 2025

When it comes to auto insurance, understanding your coverage options is key to making the right decision. One of the biggest choices drivers face is whether to carry liability-only insurance or full coverage insurance. At Preferred Insurance Agency in La Crosse, WI, we want to help you understand the differences so you can make an informed choice. What is Liability-Only Insurance? Liability-only insurance covers damages...

Full Coverage vs. Liability-Only Auto Insurance: What’s Best for You?

Posted: March 3, 2025

When it comes to protecting your vehicle and finances, choosing the right auto insurance is crucial. At Preferred Insurance Agency in La Crosse, WI, we want to ensure you have the right coverage for your needs. One of the most common questions we receive is: What’s the difference between full coverage and liability-only auto insurance? Let’s break it down so you can make an informed...

Preferred Insurance Agency Expands Private Flood Insurance Options in La Crosse, WI

Posted: February 25, 2025

At Preferred Insurance Agency, we’re committed to providing the best coverage options for our clients. We’re excited to announce that we’ve partnered with five new private flood insurance carriers, giving homeowners and businesses in La Crosse, WI, and beyond more choices when it comes to protecting their property from flood risks. With these new partnerships, we can now offer more competitive pricing, enhanced coverage, and...

Understanding Wisconsin’s Auto Liability Insurance Limits: What You Need to Know

Posted: February 20, 2025

When it comes to driving in Wisconsin, having the right auto insurance coverage is not just a smart financial decision—it’s the law. Wisconsin requires all drivers to carry a minimum level of liability insurance to ensure that in the event of an accident, they can cover damages or injuries they cause to others. As a responsible driver, it’s crucial to understand these liability limits and...