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Your Local La Crosse Independent Insurance Agency

Preferred Insurance Agency specializes in auto, home, flood, business, and life insurance.

Licensed in Wisconsin, Minnesota, and Iowa

Based in La Crosse, Wisconsin, Preferred Insurance Agency is an independent insurance agency offering auto, home, flood, business, and life insurance. We are licensed in Wisconsin, Minnesota, and Iowa.

Our agents are dedicated and pride themselves on providing our customers with excellent customer service. Our reviews speak to themselves regarding our customer service, with us having over 130 reviews on Google.

Stop by our office or give us a call (608) 881-6566 and see how we can help you get the coverage you need.

Read what satisfied customers have said about Preferred Insurance Agency.
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Find Out How Much You Can Save Today

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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection possible at the best rate.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your homeowner policy today.
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Flood Insurance

Flood Insurance

A flood insurance policy also reimburses you for the work that you and other family members did to sandbag your homes, move furniture and remove debris.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about your insurance needs. Let us find the best coverage at the best rates for your business.
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Recent News & Updates

🌊 Private Flood Insurance in La Crosse, WI — A Better Option When FEMA Says “No”

Posted: November 3, 2025

If you’ve ever tried to get a flood insurance quote through FEMA’s National Flood Insurance Program (NFIP), you know how frustrating it can be — long wait times, limited coverage, and strict eligibility rules. The good news? Preferred Insurance Agency in La Crosse, WI offers private flood insurance that can help homeowners, lenders, and realtors when FEMA coverage isn’t available or doesn’t make sense. 💧...

🚗 Progressive Claims: Fast, Easy, and Local Support When You Need It Most

Posted: October 21, 2025

At Preferred Insurance Agency, we know that filing an insurance claim isn’t something anyone looks forward to — but when the unexpected happens, it’s good to know you’re covered by a company that makes the process simple and stress-free. That’s exactly why so many of our La Crosse-area customers trust Progressive Insurance for their home and auto coverage. 🕒 24/7 Claims Support — Anytime, Anywhere...

Understanding Medicare Part A: What La Crosse Residents Should Know

Posted: October 6, 2025

When it comes to Medicare, understanding each part can make a big difference in choosing the right coverage for your health needs. At Preferred Insurance Agency in La Crosse, WI, we’re here to make it simple — starting with Medicare Part A, often called hospital insurance. What Does Medicare Part A Cover? Medicare Part A helps cover the big, often unexpected medical expenses related to...

Medicare Changes in 2025: What La Crosse Residents Need to Know

Posted: September 29, 2025

Medicare is changing in 2025 — and these updates could directly affect your costs, coverage, and healthcare choices. If you live in La Crosse, Onalaska, or the Coulee Region, now is the time to prepare. At Preferred Insurance Agency, we specialize in helping our neighbors understand Medicare and choose the plan that fits their needs. Call us today at (608) 881-6566 to schedule your Medicare...