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Your Local La Crosse Independent Insurance Agency

Preferred Insurance Agency specializes in auto, home, flood, business, and life insurance.

Licensed in Wisconsin, Minnesota, and Iowa

Based in La Crosse, Wisconsin, Preferred Insurance Agency is an independent insurance agency offering auto, home, flood, business, and life insurance. We are licensed in Wisconsin, Minnesota, and Iowa.

Our agents are dedicated and pride themselves on providing our customers with excellent customer service. Our reviews speak to themselves regarding our customer service, with us having over 130 reviews on Google.

Stop by our office or give us a call (608) 881-6566 and see how we can help you get the coverage you need.

Read what satisfied customers have said about Preferred Insurance Agency.
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Find Out How Much You Can Save Today

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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection possible at the best rate.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your homeowner policy today.
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Flood Insurance

Flood Insurance

A flood insurance policy also reimburses you for the work that you and other family members did to sandbag your homes, move furniture and remove debris.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about your insurance needs. Let us find the best coverage at the best rates for your business.
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Recent News & Updates

The Complete Guide to Choosing the Right Auto Insurance in La Crosse, WI

Posted: January 8, 2026

Are you shopping for auto insurance in La Crosse, WI? Learn how to choose the best coverage, compare quotes, and save money — tips from the experts at Preferred Insurance Agency. Loosing auto insurance can feel confusing — especially when everyone’s situation is different. Whether you’re a new driver in La Crosse, a commuter crossing the Mississippi daily, or someone looking to save on premiums,...

Winter is here! Plan ahead before you hit the road in La Crosse, WI

Posted: December 29, 2025

When winter rolls into the Midwest, it brings more than just a chill in the air. Snow, sleet, and icy roads make driving a little more stressful and a lot more risky. As your local independent insurance agency, we care about your safety—both on the road and when it comes to protecting what matters most. If you’re preparing for the next winter storm here in...

Why Bundling Home and Auto Insurance With Progressive Makes Sense in La Crosse, WI

Posted: December 18, 2025

If you live in La Crosse or the surrounding area, you already know how unpredictable life in western Wisconsin can be. From snowy winters to summer storms and busy commutes across the bridge, having the right insurance coverage matters. One of the simplest ways to protect yourself and save money is by bundling your home and auto insurance. At Preferred Insurance Agency, we help La...

Snowmobile Insurance in La Crosse, WI – Coverage You Can Count On with Progressive

Posted: December 15, 2025

When winter hits Western Wisconsin, snowmobiling isn’t just a hobby — it’s a way of life. From groomed trails in La Crosse County to weekend rides up north, having the right snowmobile insurance matters more than most riders realize. At Preferred Insurance Agency in La Crosse, WI, we help local riders protect their sleds with affordable, flexible snowmobile insurance through Progressive — one of the...