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Your Local La Crosse Independent Insurance Agency

Preferred Insurance Agency specializes in auto, home, flood, business, and life insurance.

Licensed in Wisconsin, Minnesota, and Iowa

Based in La Crosse, Wisconsin, Preferred Insurance Agency is an independent insurance agency offering auto, home, flood, business, and life insurance. We are licensed in Wisconsin, Minnesota, and Iowa.

Our agents are dedicated and pride themselves on providing our customers with excellent customer service. Our reviews speak to themselves regarding our customer service, with us having over 130 reviews on Google.

Stop by our office or give us a call (608) 881-6566 and see how we can help you get the coverage you need.

Read what satisfied customers have said about Preferred Insurance Agency.
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Find Out How Much You Can Save Today

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Auto Insurance

Paying too much for auto insurance? With our flexible coverage options and expert service, you’ll know your vehicle is getting the best protection possible at the best rate.
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Home Insurance

Your home is your greatest investment, but you shouldn’t have to break the bank to insure it. Find out how much we can save you on your homeowner policy today.
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Flood Insurance

Flood Insurance

A flood insurance policy also reimburses you for the work that you and other family members did to sandbag your homes, move furniture and remove debris.
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Business Insurance

As a business owner, you have enough on your mind without having to worry about your insurance needs. Let us find the best coverage at the best rates for your business.
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Recent News & Updates

Looking for a Local Progressive Agent in La Crosse? Preferred Insurance Is Your Platinum Choice

Posted: July 10, 2025

When it comes to insurance, you want more than a good price — you want a partner who knows you, your neighborhood, and what matters most. That’s where Preferred Insurance Agency comes in. We’re not just your local option — we’re a Progressive Platinum Agency, an elite status awarded to top-performing agents across the country. And we’re right here in downtown La Crosse, WI. Why...

Why Preferred Insurance Can Get You Discounted Auto Insurance Rates in Wisconsin

Posted: July 2, 2025

If you're driving in Wisconsin, there’s a good chance you’re paying more than you need to for auto insurance. That’s where we come in. At Preferred Insurance Agency in La Crosse, we specialize in helping Wisconsin drivers save money on car insurance—without cutting coverage. Here’s why we can consistently deliver lower rates than most: 1. We’re an Independent Agency—Not Tied to One Company We’re not...

Now Offering Health Insurance – Including Medicare Plans – at Preferred Insurance in La Crosse

Posted: June 23, 2025

If you're turning 65, already on Medicare, or helping a loved one navigate health coverage, you're not alone. The options can feel overwhelming. At Preferred Insurance, we’re here to simplify it. We’re proud to announce that we now offer health insurance – including Medicare Advantage, Supplement (Medigap), and Part D Prescription Drug Plans – right here in La Crosse. Meet Your Local Medicare Expert: Scott...

Why La Crosse Locals Trust Preferred Insurance Agency—And Why You Should Too

Posted: June 19, 2025

When it comes to protecting your car, home, or business, you don’t want to gamble on just any insurance agency. You want a team that’s proven, trusted, and easy to work with. At Preferred Insurance Agency in La Crosse, that’s exactly what you get—just ask the people who’ve been here before you. 4.9 Stars, Hundreds of Reasons We’re proud to hold a 4.92 average rating...